The short answer: No, they’re not the same. The long answer: Yes, it seems like they are very similar, they actually work in different ways, so with that in mind what you can do is inform yourself about them to prevent people who only want money from cheating you by making sure that their inbound marketing strategies are the best in the market (when they probably aren’t even inbound marketing strategies or surely aren’t even marketing strategies). That is why in this article you will find the main differences between what is inbound marketing and What is content marketing and how to use both of them.
This kind of marketing is on everyone’s lips, from the supposed gurus/staffers who assure you that with their strategies they will allow your page to grow by the heaps to those big companies that repeat over and over again that the secret of their success is inbound marketing. Bearing that in mind it is likely that you want to apply such advice in your company or brand, so in this article, you will find what is the differences between one and another.
What is inbound marketing?
Inbound Marketing could be translated as Attraction Marketing and this is where the concept is often mixed and confused with Content Marketing. Inbound Marketing is a strategy or methodology that seeks to turn a stranger into a customer, but trying to reach it in a non-invasive way. Rather, what Inbound Marketing seeks is for the client to reach us.
And this is exactly where it is confused with Content Marketing. But patience, I’m going to talk about this other concept. The two main reasons why the concepts of Content Marketing and Inbound Marketing are often confused are:
- The close relationship between the two options.
- The novelty of the concepts in the digital and marketing world.
What is the objective of inbound marketing?
Its objective is to develop the process and make use of the corresponding tools in order to create a path by which an unknown person becomes a client.
However, this process must also contemplate that it is the user who comes to us and not that we are looking for him and chasing him. We can say that there are two objectives: To create the process to turn a stranger into a client. The second goal is to find a way to attract the customer rather than chasing him.
What is the process for Inbound Marketing?
- Attract: You have to get their attention by using different media, from blogs to social networks using SEO strategies, with content that catches their attention by doing keyword searches.
- Turn: Through calls to action and an optimization of your landing page try to turn the visitor into a lead.
- Close: Whether it’s through a sales page or through email marketing, it’s all about building the loyalty of the potential buyer.
- build loyalty: Once you have achieved the purchase you have to turn him into a follower of your content, either through the creation of surveys or requesting his feedback of the product he bought.
Obviously, during the whole process there are many elements that have to be located and managed so that together they form a very good Inbound Marketing strategy:
- Have a website, portal or blog.
- To have a strategy of contents (Marketing of contents)
- Develop dissemination plans.
- Analyze the type of customer to attract and the channels used.
- Lead attraction tools.
- Automation tools.
- Email marketing tools.
Now to avoid extend myself talking only about Inbound Marketing, let’s talk about the other concept that generates so much confusion.
What is content marketing?
when it comes to content marketing, it refers to the strategy that a person, brand or company can employ based on the creation of content that will be useful and interesting for their audience. Basically, it is about knowing how the public is made up and starting to create content in the platforms they deserve, to attract their attention and attract them. What is sought when using content marketing, is to offer content of value and importance to the public, mainly to attract them to your brand.
Many people confuse concepts because Content Marketing is part of Inbound Marketing and many times both concepts share common points. So remember this, Inbound Marketing is not Content Marketing, although they are part of the same process.
What should be especially clear is that Content Marketing does not have all the processes or technology tools to turn a stranger into a customer. For this reason, it is part of the process of Inbound Marketing which has the ability to fulfill this task. While one generates traffic, the other generates customers.
We have already talked about what is content marketing as you can read in this blog post.
Why is so confuse?
The reason why it lends itself to confusion and debate is simple, it depends on the color of the crystal you are looking at with
Content marketing is very old and is not native to the Internet, as a method of digital promotion began to be used with the first newsletters, since the time of the BBS, however, did not become widely popular until well into the twenty-first century, the second decade goes from being marginal to become the most widespread method and completely dominate the digital marketing landscape.