One word that has been very present in the business marketing world lately is content marketing. However there is a big problem and that is that many people do not know exactly what is content marketing, this although at first glance it does not seem so important is actually vital and can save you many charlatans cheating that all they want is to get your money at all costs. So the best thing you can do is inform yourself about the subject to prevent unscrupulous people from swindling you for strategies that probably won’t even be promised. That’s why in this article we’ll explain in detail what content marketing is and how to do it properly.
When we talk about content marketing, we refer to the strategy that a person, brand or company can employ based on the creation of content that will be useful and interesting for their audience. Basically, it is about knowing who our public is and starting to create content in the platforms they deserve, in order to attract their attention and attract them. What we are looking for when using content marketing is to offer content of value and importance to our public, in order to attract, retain and convert it.
What’s so good about content marketing?
The biggest benefit is that it allows people to connect with brands through valuable content, rather than companies just worrying about creating commercial content. This is a big step because the brand itself becomes the core, the quality content orbits around it, together with the customers. Allowing them to approach it more safely, without having to doubt if they are approaching a soulless corporate. On the contrary, this kind of marketing allows them to feel more confident when approaching the brand because they look at it more than as a corporate, as a community.
This content is used by brands to attract and attract the attention of their target audience with the intention of propelling them to be future customers. The goal of applying it in your social networks is to attract new potential customers and then motivate them to make some conversion with them whether they buy your products, hire your services, follow your page, etc. Content marketing is the first contact that the brand has with the consumer.
For example, the dreamed teapot brand. This company is dedicated to the marketing of mugs, calendars and stationery labeled with positive messages but also attract their audience through a blog where they post tutorials for help, special designs to download and conduct contests so that their followers can win their products. They have a pretty clear idea of what content marketing is.
Does content marketing allow you to sell?
Yes and no.
No, because for a particular content the person is not going to buy. But it is possible that this person will start to feel motivated or to transmit greater confidence in the company so that they decide to choose it.
Basically, content marketing allows you to create those elements that are going to lead a complete stranger to become a client of the company.
So what’s the point of content marketing?
The goal of applying it in your social networks is to attract new potential customers and then motivate them to make some conversion with them whether they buy your products, hire your services, follow your page, etc. Here are some examples:
- In social networks: you want to promote the content of your brand and instead of doing it through a conventional publication you think it would be better to generate different graphic pieces that make your content more interesting and users start sharing it with others with similar interests. In this way, your fan community begins to grow and if your content marketing strategy is really good, irremediably a good part of those fans will become customers or promoters of your brand.
- In a blog: through relevant and unpublished content you can attract people interested in your theme or product. This quality material can be an e-book, tutorials, infographics or templates that make life easier for those people. This way you will get them not only once to your blog but repeatedly. Once you have attracted them to your blog and have them read your content, the next step will be to turn their interest into a purchase. Something very used in these cases is to offer them a small part of the content for free and then offer the full version but with the extra fee.
Types of contents
To get an idea of the kind of content you can create just check out this shortlist:
The key to your page starting to gain followers and generate traffic is that you periodically give feedback to give you an idea of what they need and what they like. Only then will you be able to create content that adds value to your social networks and supports users to entertain themselves, and you will gain customers and increase your sales.
Whenever a person finds your website and reads one of your articles, sees one of your infographics or a post on your Facebook profile should be identified and attracted to the content, should not feel pressured or pushed into some situation. It is important to mention that the content you create for your social platforms is for the benefit of your followers, only then you will get them to look for more information about your product or service on their own.